Thanks Jack Ma — the teacher, the founder, the sage!

Jack Ma with 18 co-founders in his apartment in Hangzhou, 1999

Source: Business Insider

Ah…the end of an era! Alibaba officially announced that one year from today, Jack Ma will hand over Chairmanship of the Group to current CEO Daniel Zhang. Am sure it’s a surreal moment for all Aliren (Alibaba ‘citizens’) — it’s almost impossible to imagine Alibaba without Jack. Everyone is so used to his inspirational speeches, his grand entries in the Annual Party, even his magic tricks at the event :). Xixi campus in Hangzhou (Alibaba HQ) reverberates with Jack’s vibe. His vision, leadership, persistence, sacrifice & personal charm has built Alibaba into a $500Bn digital behemoth over last 18 years, and as he says, the company has only just turned an adult :).

As a Founding Team member of Alibaba’s Globalization Team, I have had the privilege of working closely with Alibaba senior management at the Group level and through this experience, had the opportunity to directly & indirectly, imbibe Jack’s values. As Jack puts his 12 month succession plan into motion, here are some of the things I have learned from him:

  1. Embrace change — one of the key corporate values of Alibaba, Jack completely personifies it. The way he has maneuvered Alibaba from a B2B marketplace in the late 90s, to going D2C via Taobao (which eventually killed eBay in China), then launching Tmall as a branded marketplace, building an ‘enabler’ stack of Payments (Ant Financial), Logistics (Cainiao) & Cloud (Alibaba Cloud), taking Alibaba global over last 5 years — Jack stands for ‘change’. He always says that one needs to be constantly learning. And that in the age of rapidly evolving tech, no one can be a domain expert for long; everyone needs to keep continuously learning & evolving.
  2. Today is tough, tomorrow will be tougher, but day after tomorrow will be beautiful. The problem is, most people will die tomorrow — an evergreen quote that has always resonated with me. Building a disruptive company and creating true value takes time. In this era of dramatic distraction, grit & perseverance will separate the great companies, teams and professionals from the rest. Through this elegant quote, Jack keeps reminding us of this amazing competitive advantage that each of us can practice.
  3. Thinking really long term…like ‘102 years’ long term — one of Alibaba’s vision elements is to be a company that is around for 102 years. Why 102? ‘Cos from inception, that means lasting across 3 centuries or to put it in another way, impacting the lives of 3 generations of users. What an outstanding way of looking at business…and life! How many of us actually think like this, when conceptualizing a new product or launching a fresh BU. This is the ultimate benchmark for a b-plan approval :).
  4. ‘Building’ talent is more important than ‘hiring’ talent — Jack’s philosophy on talent is simple. Instead of hiring the most-pedigreed, the most proven talent, hire talent that is hungry and build them into stellar leaders. A very different way of looking at people that turns the problem on its head, from a hiring lens to a people development lens.
  5. Fighting for the ‘small guy’ — riding on the back of China’s manufacturing revolution, Jack started Alibaba with the aim of leveraging the Internet to connect Chinese sellers to the world. Since then, the SMB has always been a key focus area in Alibaba’s strategy, be it helping them reach consumers directly via Taobao, access loans via Alipay, or cost-effective cloud services via Alibaba Cloud. Jack has always fought for the ‘small guy’ and whatever his new adventure will be, I am sure he will continue this fight.
  6. Globalization — while China has always remained close-walled and insular, surprisingly, Jack has always thought global. Probably because he was an English teacher in the years when the language was extremely rare in China. He got his inspiration to start an Internet company when he visited the US on a trip. Alibaba.com, the first Alibaba product, was a global B2B marketplace. While still running essentially a Chinese company in the mid-2000s, he had the vision and audacity to try and raise money from Silicon Valley (ultimately getting a strategic investment from Yahoo, which turned out to be pivotal for the company). Post the IPO in 2014, Jack pushed for Globalization as a key pillar of Alibaba’s operating strategy, resulting in investments like Lazada in SEA, Paytm in India, getting brands from EU and N.A. into China via Tmall Global etc. Having been a part of these initiatives, every day I have felt amazed and enamored by Jack’s global thinking. As he says “Alibaba is a global digital company that just happened to be born in China”. Personally, I find his vision to enable buyers and sellers from anywhere in the world to transact with each other (via what he calls the Electronic World Trade Platform or eWTP) extremely compelling and inspiring!
  7. Culture & Ethics over KPIs — Chinese Internet companies are known to be extremely KPI focused and driving ruthless execution to achieve them. At Alibaba, Jack has always emphasized putting integrity, ethics and culture over KPIs. The company is by no means perfect, but having a leader who continuously puts values above just getting results at any cost, is a breath of fresh air in the tech business.
  8. Believing in the power of Women + Youngsters — Jack has spoken about this a lot at public forums. Having grown up in India and now working in Silicon Valley, it’s so heartening for me to see an extremely high proportion of women colleagues in our HQ. Also, few people might know this, but Alibaba has a very high number of women in senior leadership levels across BUs. Something that other venture ecosystems across the world can learn from.
  9. Keeping the team together — Jack started Alibaba with 18 other co-founders. Most of them were nobodies at that time, doing simple jobs, no fancy qualifications, no stellar pedigrees. Yet, Jack saw something in them. Most of them went on to start multiple BUs within Alibaba, lead thousands of people and play key exec roles. Most of them stuck around with Jack for many, many years (a few have retired in last few years) and even today, co-founders like Lucy, Jane and Trudy continue to function as operating CXOs. I don’t know how Jack did it but keeping the band together over so many ups-and-downs is to me, one of the defining reasons behind Alibaba’s success.
  10. Do the right thing — the most powerful mantra given by Jack. One that makes even the most complicated decisions, look much simpler. A mantra that can break any deadlock, guide any strategy, & help win over markets…and people. Always…do the right thing. This is Jack’s legacy that will stay with me forever!

Thanks, Jack, for all you have done and keep doing for the world. For starting Alibaba and for using the power of the Internet to connect Asia to the world. For making entrepreneurship ‘noble’, rather than just ‘cool’. And…for being a sage, a believer in these crazy, cynical times. Wishing you the very best for your next Chapter!

In God we trust; all others bring the Mary Meeker Report

Mary Meeker has released her (now world-famous) 2018 Internet Trends Report. This annual ritual, btw, is a killer marketing move implemented by KPCB for several years now. Nothing goes further than strong, original content, in cementing the brand of a venture firm.

There are several articles already out there that summarize this report (TechCrunch has done a nice, quick-and-dirty capture of key highlights here). However, as I was reading the report, I tried to connect the dots between the data and analysis presented in it, and my own experiences/ world-view. Here are the portions, and consequent implications, that I find interesting enough to highlight here:

1. It’s a two-horse race…and China is here to stay!!

Here’s why I am LONG on China (and large Chinese tech companies). Also, why I choose to live in the US and why I have strong belief in the entrepreneurial fundamentals of this country…

2. ‘Tech’ is in everything!

25% of US public market cap is pure technology. Today, every major company has become a “tech’ company in some sense. Each of us is impacted by tech companies, either as a user, employee or shareholder. There is just no excuse for anyone to not follow tech/ not have a point of view on it, irrespective of whether you directly work in the space or not!

Sidenote: below is the reason why US is still the top destination to build a tech company (in my view, it’s #1 from a holistic perspective). Can’t think of many other markets (barring China) that have both thriving private markets that take on venture risk, and robust public markets that give exits.

3. The era of conventional ‘jobs’ is over — gig economies are taking over!

The Industrial Revolution had created the concept of 9-to-5 jobs, with each worker bringing structured and specialized skill-sets to the table. With tech-led automation, this paradigm will cease to exist soon.

The Internet (followed by the ‘decentralized’ economy in coming years) has turned the world into an interconnected marketplace. In the future, citizens will be expected to contribute their unique value (creative or innovation led in most cases) into this marketplace via flexible ‘gigs’, with majority of tasks automated via tech and lot of human bandwidth freed up.

Sidenote: in the era of these new gig-based paradigms, a key challenge facing Millennial parents today is — how to think about skilling and the concept of a ‘career’ for their kids 20–30 years into the future? Also, what does this mean for school and university education? Topic for another post…

4. Forget your bad cell connection…as long as you have wifi!

During my startup days driving global GTM for a mobile search company, we had gotten a Nielsen study commissioned to understand behavior of Indian mobile users. This is in pre-Reliance Jio days, wherein data speeds were really slow (mostly 2G, 3G was a luxury). An interesting insight from the study was digital consumption in India being driven by wifi, rather than mobile data. In fact, the state-owned telco BSNL had enabled pan-India wifi connectivity, which led to the Internet boom in the country starting 2010. Looks like that trend is still driving global Internet access.

Sidenote: Even in the US market, Laptop/ Desktop usage is by no means, dead (see chart below). Though its share of daily hours spent has reduced from ~58% in 2012 to ~35% in 2017, it’s still a meaningful number in absolute terms and has held steady at ~2 hrs per day over last 5 years.

5. The world needs to discover the magic of QR Codes (ala China)

From my Alibaba/ Ant Financial experience, it wasn’t a surprise to me that 60% of everyday transactions globally are digital. However, only a 4% share for QR Codes was surprising. The world needs to discover their magic…soon. In fact, I have always wondered why this technology is so under-exploited in the US. Alipay has used QR Codes so beautifully to make China virtually cash-less (and Paytm is following a similar strategy in India).

BTW, this is what happens when a market adopts QR Codes…look at this frikkin’ curve!

6. Smartphone OEMs are in a race-to-the-bottom

0% growth in new smartphone shipments + ASPs coming down every year = a shitty industry. OEMs are in for a tough time. Non-Chinese OEMs are pretty much gone anyway. I see lot of startups doing distribution deals with OEMs — beware of hitching your wagon to an “unstable” engine.

Also, as I recently upgraded to the new iPhone X (which, btw, looks and feels eerily similar to my 1st iPhone in 2010; talk about Steve Jobs nostalgia), the first thought that crossed my mind — I can’t believe we are still using these devices. Don’t you feel the same way?

7. eCommerce is yet to inflect…even in the US!

As Prof. Scott Galloway says in this video (which you should definitely watch anyway; it’s about how Grocery is the next vertical likely to be disrupted by eCommerce in the US), 20% online retail penetration is typically the ‘tipping point’ in any vertical. US eCommerce penetration, even with Amazon & Walmart.com & other horizontals & other verticals & other marketplaces, is still only ~13%!! In my view, online can easily become at least 40–50% of the total retail market in major economies. Imagine the headroom for growth that still remains.

8. Amazon needs to have ‘Google Search’, Google needs to have ‘Amazon Prime’

This is probably the most interesting chart from the report. Google has dominated the ‘top-of-funnel’ across pretty much every use case for >15 years. Over last few years, eCommerce has become a dominant use case, resulting in the rise of Amazon. In fact, the company has become so ubiquitous that at least for product searches, it has now displaced Google as the search & discovery starting point (see chart above). With Alexa, this is going to become even more powerful. The same phenomenon has played out in China, wherein consumers prefer Taobao over Baidu as the primary top-of-funnel app, especially due to social commerce features.

Google needs deep commerce integrations to keep its search use case meaningful. At the same time, consumers will have high expectations from Amazon in terms of product search capabilities, especially on Alexa. I see their paths crossing a lot in coming years.

9. Globalization will be the acid-test for Chinese Internet companies

China is a huge market (both scale & monetization) — so immense that some of the most valuable Internet companies in the world today (eg. Alibaba) have been built purely on a domestic user base. The next 10 years will be interesting, as these companies have set out on the path to globalize (as a Founding Team member of Alibaba’s Globalization Team, I have had courtyard seats to this game). If these efforts succeed, China will shape the future of this planet in an unimaginable way (rivaled only by the entrepreneurial, innovation-driven DNA of the US).

10. 294 slides, and not a single one dedicated to India?

Barring a few mentions in some charts and tables, there was pretty much no analysis presented on India in this report. This is even more interesting, given the recent acquisition of Flipkart by Walmart for $16B, making it the world’s largest eCommerce acquisition by deal value ever.

With an economy growing at ~7% annually and a large mobile Internet user base that will soon rival that of China, combined with the likes of Amazon, Walmart, Softbank, Tiger Global and Naspers doubling down on it, India is definitely the 3rd digital consumer horse behind US and China. Though behind by a fair distance, it offers a great 10–20 year bet and an option that global majors definitely need to buy into while it’s relatively cheap. The key is whether these strategics & financial investors have enough patience to last in what is probably the world’s most complex & demanding market.

Note 1: I have consciously not written about other, more mainstream trends covered in the report (rising video consumption, emergence of voice, messaging apps continuing to grow, data as a key lever etc.) as they are more obvious and widely talked about anyway.

Note 2: Interestingly, the report doesn’t talk about Blockchain & Crypto much (barring a slide on Coinbase growth). If interested, check out my previous post on this topic.

Disclaimer: the above views are personal and don’t represent those of any organization I am part of.